Post by account_disabled on Nov 25, 2023 4:31:40 GMT
After sending verify the Open Rate OR indicators a percentage indicator showing the ratio of the number of opened messages to the number of emails sent and the ClickThrough Rate CTR a percentage indicator showing the ratio of the number of unique clicks to the number of emails sent. Create segments based on them Users who did not open the email. Users who did not click on the email. You will use them in the next step of the communication scenario.
If possible also check the creative's clickthrough map. Thanks to this you will find out what attracted the most attention of your customers. Mailing creation in the Black Red White campaign About days after the first shipment recommunicate to the people you identified after Email Marketing List the first shipment. A message with a more persuasive subject e.g. containing information about large discounts should be sent to users who did not open the message while a different creative should be sent to people who did not click. See how to build email marketing strategies. The day before Black Friday Remember that the day before Black Friday everyone who can sends messages to customers. So choose originality on this day.
Start with the subject of your message. Black Friday Promotion Discount Only today/this weekend are words that will be frequently used by everyone advertising their offer. When you open your inbox that day you can see many messages with virtually the same titles. This ultimately has the opposite effect than intended. Your message may get lost among the others. How to stand out? Try to include emoticons in the subject of the message and use other phrases or keywords that will equally attract the customer's attention. Also focus on a specific target group and direct your message as if you were talking to the customer face to face.
If possible also check the creative's clickthrough map. Thanks to this you will find out what attracted the most attention of your customers. Mailing creation in the Black Red White campaign About days after the first shipment recommunicate to the people you identified after Email Marketing List the first shipment. A message with a more persuasive subject e.g. containing information about large discounts should be sent to users who did not open the message while a different creative should be sent to people who did not click. See how to build email marketing strategies. The day before Black Friday Remember that the day before Black Friday everyone who can sends messages to customers. So choose originality on this day.
Start with the subject of your message. Black Friday Promotion Discount Only today/this weekend are words that will be frequently used by everyone advertising their offer. When you open your inbox that day you can see many messages with virtually the same titles. This ultimately has the opposite effect than intended. Your message may get lost among the others. How to stand out? Try to include emoticons in the subject of the message and use other phrases or keywords that will equally attract the customer's attention. Also focus on a specific target group and direct your message as if you were talking to the customer face to face.